About Toliver Auto Group

For nearly a century, the Toliver name has represented more than just a car dealership. It has stood for trust, consistency, and genuine care. Our story began in the 1920s with RL Burton's Dodge-Plymouth dealership in Texas. That legacy has passed through four generations of family leadership, shaping who we are today.

In 1980, Brian Toliver took the wheel from his father-in-law, Bailey Toliver, eventually expanding the business with the help of his brothers and sons. From the early days in Sweetwater and Ballinger, to our current seven-store network across Northeast Texas and Southern Oklahoma, our mission has never changed: to redefine what drivers expect from a dealership.

At Toliver Auto Group, we believe in doing things the right way: through transparency, long-term value, and service that doesn't stop after the sale. From sales to service, financing to community involvement, we back every promise with real people and real accountability.

We're proud to offer exclusive customer-first benefits like our 5 Year/ One Million Mile Warranty on new vehicles, 3:3 Toliver Promise on qualifying used vehicles, and Lifetime Service Warranty on all vehicles. Our low staff turnover means you'll see the same trusted faces time and again, because consistency builds confidence.

Our values are simple: integrity, respect, and a belief that if we take care of our employees, they'll take care of our customers. Every location operates with the same commitment to culture, growth, and putting people first. 

Whether you're walking into our flagship location in Sulphur Springs, or visiting us elsewhere, you'll experience the same family-driven focus, the same attention to detail, and the same promise: to treat you right.